8/9/10

PPQ FALL 2010 READY-TO-WEAR COLLECTION

Amy Molyneaux and Percy Parker's PPQ is one of those brands with a big London pop-brat social network going on around it. These designers aren't intellectual or edgy, nor members of the cohort of new professionals who've earned international attention, and they've been going for the best part of a decade. Parker have cornered the market on good-time party dresses, like the strapless black velvet peplumed number with the bordello-worthy gold trim, or the tiered dress with the ruffled neckline that looked like a Zeta-Jones pick for Zorro 2010.Molyneaux and Parker have an instinct for the suburban femme fatale.

8/5/10

GILLES ET DADA F/W 2010

Gilles Et Dada always have some creative and beautifully executed lookbooks. [FYI that's why their lookbooks are spreading so well on the web]. The Finnish label is one more time showing some creativity for their Fall/Winter 2010 collection. Playing with geometry, the final result is again more accentuated on the visual than showcasing the clothes, even though you can have a better idea then their older lookbooks.

8/3/10

HERMES F/W 2010 AD CAMPAIGN ZORO INSPIRED

We’re always excited to hear about new ways to tie our favorite silk scarves — especially when those silk scarves come in a square orange box with the name Hermès imprinted in the center.
Hermès sales employees are always happy to lend a hand in training a buyer exactly how to properly knot his or her scarf or tie. There’s the classic around the neck look, the headscarf, the belt, and of if you’re feeling a little scandalous, the scarf-as-shirt method.
For their Fall 2010 ad campaign, Hermès decided to teach us some new ways to wear — or rather, to use — our scarves. With the help of Constance Jablonski and Jonas Mason, we now know we can use scarves and ties as Zorro-esque capes, masks, and as escape/entrance methods.

8/2/10

Miles Aldridge

This Months featured photographer is Miles Aldridge, a 46 year old London Fashion Photographer, who has been in the game for quite some time.  Always reinventing with time Aldridge continues to remain always a step ahead of the trend.

Columbia Road
Vogue Italia
2009





Dial Tone Mysteries
Vogue Nippon
2009







Feminin Masculin
Le Monde
2009